The Hollywood community is rallying together to support the third “Stand Up to Cancer” primetime television fundraising special on Friday, September 7, 2012 (8-9 p.m., ET/PT), according to an August 22 press release from “Stand Up to Cancer.” The SU2C broadcast is being executive produced by Gwyneth Paltrow and Joel Gallen of Tenth Placet Productions.
Celebrities will make appearances to show their support for the cause and some will perform. There will also be a celebrity phone bank, so people who call in to contribute can interact with the stars.
The broadcast will include appearances by Gwyneth Paltrow, Julia Roberts, Matt Damon, Michael Douglas, Jessica Biel, Samuel L. Jackson, Jeremy Renner, Seth Rogen, Emma Stone, Taylor Swift, Coldplay, Alicia Keys, Tim McGraw and SU2C co-founder Katie Couric.
Appearing to deliver one-of-a-kind performances will be Taylor Swift, Coldplay, Alicia Keys and Tim McGraw. They will join celebrities from film, television and sports to engage viewers with powerful stories and a moving call-to-action.
Actors and personalities who will also appear include Simon Baker, Jordana Brewster, Diem Brown, Dana Delany, Chelsea Handler, Marg Helgenberger, Rashida Jones, Minka Kelly, Joe Manganiello, Jillian Michaels, Masi Oka, Ana Maria Polo and Alison Sweeney. Additional stars and performers will be announced in the coming weeks.
This star-studded appeal continues to help build public support for groundbreaking translational research accelerating the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to collaborate.
“I’m honored to be working with such talented artists who are lending their voice to SU2C’s mission,” said Gallen. “As we continue to plan the 2012 show, there’s a hopeful energy building that the groundbreaking research we help fund will make an enormous impact in the fight against cancer.”
Gallen has produced three extremely successful televised fundraising specials: “America: A Tribute to Heroes” (after 9/11), “Shelter from the Storm: A Concert for the Gulf Coast,” and “Hope for Haiti Now.” Music was a key element of each. He also produced and directed the “25th Anniversary Rock and Roll Hall of Fame Concert.“
The SU2C broadcast will be broadcast live from Shrine Auditorium in Los Angeles on September 7.
Networks donating one hour of commercial free primetime for the fundraising special include ABC, CBS, FOX and NBC. Cable channels that have committed to carry the special include BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1.
Viewers will also be able to donate via text-to-give and at standup2cancer.org. One hundred percent of all public donations will go directly to cancer research.
The legendary film producer Laura Ziskin, who was a member of the SU2C Executive Leadership Council, executive-produced the first two telecasts. Ziskin lived with breast cancer for seven years before it took her life in June of 2011.
Article source: http://www.examiner.com/article/stand-up-to-cancer-special-to-air-on-multiple-networks-1