BY MELANIE GRAYCE WEST

When Mary Ann Tighe and members of her family founded an organization dedicated to lung cancer research more than a decade ago, the common understanding of lung cancer was a one-to-one correlation: You smoke, you get lung cancer.

The stigma was, “You smoked, you deserved it, as though there should be a punitive result for smoking,” says Ms. Tighe, 64 years old, the chief executive of CBRE Group’s New York Tri-State Region and the president of the New York-based Uniting Against Lung Cancer.

In the intervening years, Ms. Tighe and her family have worked to reverse the misperceptions about lung …

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