The Lexington Minuteman and wickedlocal.com/lexington, along with more than 100 other GateHouse Media New England newspapers and WickedLocal.com websites, is turning pink this month, as part of our fourth annual Paint It All Pink effort. This year we’re painting it all pink in support of Susan G. Komen for the Cure Massachusetts and its efforts to increase knowledge and awareness of the disease during October, which is Breast Cancer Awareness Month.
This week and in the weeks to come, you’ll read stories about understanding genetic risks; how breast cancer survivors move forward with their lives; what support services are offered to families living with breast cancer; personal stories of women from local communities who have battled the disease; and details about the work of Susan G. Komen Massachusetts.
Pink is the “official” color for breast cancer awareness, and many of the advertisers in this special edition are flying their colors in support of the cause.
Last year, GateHouse Media New England donated $28,000 to Komen, Massachusetts, and again this year GHMNE will donate 10 cents from every pink newspaper sold in stores to Susan G. Komen for the Cure Massachusetts. In addition, $5 from any new or renewed EZpay subscription during October will be donated, along with 10 cents from every “PINK” newspaper sold on newsstands. GHMNE will also donate 10 percent of the gross ad cost of special pink advertising packages to Komen MA.
“We are proud to be continuing our efforts for the fouth year,” said Rick Daniels, GHMNE president and CEO. “We heard from our supporters that our efforts really made an impact in the proactive awareness to fight against this disease. That is a testament to why we have undertaken this program.”
Watch for additional reporting on breast cancer throughout October and go to wickedlocal.com/pink to find links to dozens of other stories and videos from across Massachusetts.